In August, Icom Japan announced during the Tokyo HamFair the IC-7610 HF transceiver, a new mid class amateur radio product.
Successor of the Icom IC 7600, it presents some interesting features like dual watch SDR Receiver, Touch interface and real time FFT.
Icom declared the new radio, hosted in a transparent case, prototype in the R&D phase and the final release date, till today is unknown. As expected, no information on the IC-7610 price range was given.
A good Marketing Choice ?
Practically Icom just announced the intention of a new product, like to say “we are coming” and “works are in progress”.
Ok this can make sense, but, this is not a completely new product. The new transceiver infact is merely a new version of the IC 7600 with the new IC-7300 features in.
This make me a little bit disappointed, since I will never buy an end-of-life IC 7600 today. Although I’m not a marketing expert, the announcement will not reveal to be a good business choice.
Usually, new product announcements includes the expected release dates, that are usually close to the presentation event.
In example in these days, Apple announced the new iPhone 7, that will be available the shops starting next week !
In conclusion, what’s the sense to announce a product in August, that will be available in the store maybe next year in September ?
Who will spend today 3300 euros for an Icom IC-7600 today ?
The real news is that, Icom is clearly working in the direction to deploy SDR technology in all their products.
Probably they had a few bullets to be used for the Tokyo HamFair and they decided to show something in any case, but probably they did not considered the side-effects of a drop in IC-7600 sales.